Thanks to search engines Internet is being flooded by trash information. Let me explain how and why.

In order to be ranked by search engines a page must contain unique information. But this uniqueness is not of a semantical, but of a linguistical kind.  Search engine has no brain and is unable to figure out the sense of a text. It uses an algorithm looking for the key words and comparing those to other patterns already stored in engine’s database. This means that if you take any text and change 60% of the words into their synonyms, you will create a “unique” text, which will be devoured gladly by a search engine.

There are enormous tons of texts of this kind on the Internet. Moreover, there are also tons of texts saying same things on the same subjects, but only in a slightly different manner.

Additionally, in order to choose the position of any given page in the search results the search engines have to count how many links on the Internet point at that page. Therefore people create supporting garbage heaps: the links on the thousands of bulletin boards, read by noone; a description of the site in numerous catalogues, also read by noone due to excessive garbage percent.  And take a look at the hit of this garbage multiplication: a network of trash sites, linked to each other and to the main site.

You can have a lot of fun just by looking at the sites dedicated to SEO (search engine optimization). Here the trick is the same as in lots of pyramids. If you want to have lots of money, start teaching others how to make money. If you want to promote your site, start teaching others how to promote sites. The same is applicable to personal development, Forex etc. In any case a pyramid is created. On a top of it stands a small group of teachers, encouraging nubies to learn the secrets of the masters. They swear that these secrets are so simple, easy-to-learn and could be bought for not that much money. Surely, the freshly inspired nubies surge to the frontiers of money-making, SEO etc.  They deluge everything with the best trash they can produce in accordance to these “secrets”.

But let’s return from money-making back to SEO trash-producing strategies.

Best optimized sites of SEO just repeat in different terms and in different voice the same scarce pool of ideas.  No new information, just new words and a bit of SEO magic.

But I want to ask you: can this process be called an increase of information? Can we say that the knowledge on the Internet is growing? Internet turns fatter instead of bigger. It grows owing to addition of the same useless information, only in new words and types of expression. The volume of the meaning is remaining the same, but the volume of meaning-bearers is growing.

I hope that all this trash will eventually die out in a natural way. But this direction of development of Internet, where search engines decide which content is unique,  is pervert. This kind of developement leads us to a bad place. I don’t even want to name it, as it is obvious.

That is why I deem a scientific way of knowledge growth to be more natural and effective.  At least the content of scientific texts is created for and tested by human beings. And it is hard to deceive human by using synonyms and changing the order of the words.

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